Secret Shopper Sample Report

One of the aspects of Secret Shopping or Mystery Shopping that causes most difficulty is completing and submitting  reports following the shop. This Secret Shopper Sample Report has been compiled to give you some guidance on how to complete this very important document.

Its worth noting that there really is no such thing as a standard report as each document will inevitably be unique dependant on the requirements of the main sponsor. Having said that, there will normally be a basic structure to the report that will apply to most assignments. For a basic store shop, this will include:

Store Location

First Impressions

Salesperson approach

Selling skills

Closing the sale

Customer satisfaction

Overall shopping experience

The attched Secret Shopper Sample Report has been compiled based on a fairly straightforward shopping assignment based on the purchase of a basic digital camera from a retail outlet of a major chain of camera stores.

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